Mastercard installs fast lane in UK’s largest shopping center to combat "slowed rage".In the run-up to Black Friday, Mastercard has teamed up with intu, owner of many of the UK’s retail and leisure destinations, to trial a Masterpass ‘Click and Collect’ Fast Lane. intu Lakeside is the first retail destination to install the 200-meter Masterpass lane for the week running up to Black Friday, helping shoppers of all paces – whether rollers or strollers – to walk its festive halls this Christmas. The fast lane provides the quickest for shoppers to masterfully pass through the center, picking up shopping at speed giving extra time to spend enjoying the food and entertainment on offer.
A new study has shown that UK shoppers should prepare themselves this week for ‘slowed-rage’ – the frustration they feel when faced with slow walkers.
As shops gear up for one of the busiest weekends in the retail calendar, new research for Masterpass – the simple, comfortable, trusted digital wallet for safer, faster shopping – has found that slow walking by others is a grievance for 84% of shoppers.
The usual walking speed is 2.85mph, but this is set to decrease by 21%* during the Christmas period as customers spend more time browsing, resulting in a reduction in the number of gifts were able to purchase in one shopping trip by one and a half items.
The "slowed-rage" epidemic is most prevalent in London, where four out of five people (80%) – more than any other region – related to having experienced the frustration.
As Brits approach the 6-hour and 42-minute hunt for crucial gifts, research shows they’ll encounter four groups of shoppers – Skaters, Dodgers, Bull-dozers, and Tutters.
Skaters – Almost a third (31%) of us try and elegantly maneuver our way through a crowd, gracefully and politely avoiding those in our path
Dodgers – 51% of us have moved tracks to prevent slow walkers with 39% running out of the way, carving their fast lane
Bulldozers – 11% of us have driven our way through crowds to get what we need
Tutters – 15% of us will merely grumble loudly – unhappy about our situation
The lane should aid the quarter of Brits (27%) who have missed a bus and the 13% of us who have reached our shopping destinations late and after closing hours due to others.