Facebook Cafes will offer users privacy consulting and free drinks.
Facebook plans to open a series of temporary cafes in the UK, where visitors can check their privacy settings and have free coffee. At the moment it is planned to open five cafes in London, Manchester, Edinburgh, Brighton, and Cardiff. They will be located on the territory of existing classic coffee shops.
Points on the brand Facebook Cafes will be users consulting and support: will be given recommendations on personalization of settings and privacy verification. All customers will receive a free drink - cappuccino, Americano, or mint tea.
Facebook Vice President for Northern Europe Steve Hutch is confident that users will be able to get help and check the privacy settings in the time it takes to make a cup of coffee.
According to Facebook, many social network users don't know how to change their privacy settings, and there are over a quarter of Londoners who do. The company hopes that Facebook Cafes will help users better understand the application settings.
The social network has decided to open its consulting centers under the brand Facebook Cafes, as a lot of attention has been paid to digital privacy recently. The company is constantly being criticized for the need to better protect users' privacy.
In 2018, it became known that Cambridge Analytica, a political consulting company, collected millions of personal data from Facebook without their consent.
This led to the fact that the founder of Facebook, Mark Zuckerberg, made an official apology and promised to make improvements to protect user data.