The company announced at the ICSC ReCon Europe its partnership with international brands, who coming to the Russian market.IKEA Centres Russia is experiencing significant demand from national and international retailers looking for an experienced partner with a proven track record and trusted reputation to foster their expansion plans. Overall, 90 new brands have opened stores in MEGA shopping centres in the last year. Global names that chose IKEA Centres Russia’s MEGA shopping malls as an entrance point to the country included British retail label Superdry, Italian fashion brand Armani Exchange, Austrian coffee company Julius Meinl, Dutch underwear boutique Hunkemoller, Korean makeups retailer The Nature Republic, French beautifiers retailer NYX and Swiss premium chocolatier Lindt. Additional brands that extended their presence across the portfolio included: Uniqlo, Furla, Inglot, Swatch, LC Waikiki, Street Beat, Samsonite, Natura Siberika, Mothercare, Kiabi, etc.
The company, whose new positioning is to create the ‘meeting place’, is proving successful with a healthy vacancy rate of just 1.6% and over 265 million people visiting its MEGA shopping centres last year – equivalent to nearly double the Russian population, and four times that of the UK.
International retailers are also exploiting MEGA shopping malls as a platform to showcase new brand store concepts such as Massimo Dutti, Adidas, Reebok, Nike, Puma or Samsung.
Currently, IKEA Centres Russia’s is undergoing a €2 billion investment programme, designed to deliver innovative and experiential meeting places alongside world-class retail. The new meeting places will bring commercial upgrades to food court areas, shopping galleries and leisure zones.