Find in the news:

Early Returns From Westfield’s Bespoke Are Promising

An additional 100,000 customers have visited the iconic shopping mall directly because of Westfield Bespoke.
For something that was initially an experiment from shopping mall giant Westfield. The company’s Bespoke at the San Francisco Centre has certainly grown from a mere curiosity. In fact, it’s become a major traffic driver. According to Forbes, an additional 100,000 customers have visited the iconic shopping mall directly because of Westfield Bespoke. 

Bespoke was started with the intention of providing insight into how technological advances will continue to influence the world of retail as a whole in the future. It’s located on the fourth floor of the massive shopping center, and it includes both co-working space and demo space, which is used by tech start-ups and for the testing of new retail formats.

Bespoke coworking and retail-event space opens at Westfield San Francisco Centre

While Westfield Corporation is more well-known as a landlord, the company has evolved to become sort of a retail partner, and it’s helping to shape the future of retail though it’s Westfield Labs arm, of which Bespoke is a part of. Lindsey Thomas, VP of marketing and communications at Westfield Labs, recently sat down with Forbes to discuss Bespoke. 

“But Bespoke has driven traffic in its own right too [those 100,000 additional consumers]. It’s been home to more than 75 retail tech startups and brands (who are shoppers as well), it’s hosted 50+ international retailers for innovation tours and demos, and 100+ events from the likes of Polyvore, Salesforce, Oracle and Facebook,” she says. 

She touched on numerous details of the past year with Bespoke, including the uniqueness that the co-working and demo space bring to the table.

“Where [the demos] take place is in a common area, but the co-working space also has conference rooms that focus out to mall – we left the doors on so in a matter of minutes they can transform into a full pop-up shop for usability testing or trialing a product, even if for just a weekend,” Thomas said. 

While the past year has been enlightening for Bespoke and Westfield Labs as a whole, Thomas points to a bright future ahead as well. 

“The exciting thing is we’re continuing to evolve and iterate and we’re not afraid to listen to the community and make new decisions based on what their needs are. We’re not afraid to pivot and change as a company at large and we’re bringing that to Bespoke as well. It’s been a very successful first year, but now it’s about how do we continue to build on that success,” she said. 

Related shopping malls and stores:

More about shopping malls in the USA

The company expects a return to pre-crisis indicators by the end of the second quarter.
Simon Property Group, the largest landlord in the United States, has filed a claim for almost $66 million in unpaid rent.
The live online broadcast of the fashion show will showcase models and clothing created using 3D technology.
Jun 2, 2020, USA:
The prolonged retail apocalypse, multiplied by the coronavirus pandemic, will result in massive retail store closures across the United States.
Jun 2, 2020, USA:
During the protests in New York City, unknown people looted a number of shops in the Chelsea, Soho, Flatiron, and Midtown areas.
May 28, 2020, USA:
Adidas and AllBird have announced a partnership aimed at creating new environmentally friendly technologies.
and Follow
Queens Place GLA:440 000 SF
ADDRESS: 88-01 Queens Boulevard Elmhurst, NY 11373
USA . New York
Queens Place
Jardim Pamplona GLA:118 403 SF
ADDRESS: R. Pamplona, 1704 - Jardins São Paulo
Brazil . Sao Paulo
Jardim Pamplona
FAN Mallorca Shopping GLA:592 015 SF
ADDRESS: C/ Cardenal Rossel, S/N. 07007 Palma de Mallorca
Spain . Palma
FAN Mallorca Shopping
K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern

Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by administrator.


Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by administrator.

Sign in
Sign in please, if you already have an account


Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please. Team
Thank you for message!
In the near future you will be contacted the manager
for further details. Team
Good mall, bro!
In the near future you will be contacted the manager
for further details. Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details. Team

Write to us