Find in the news:

Early Returns From Westfield’s Bespoke Are Promising

An additional 100,000 customers have visited the iconic shopping mall directly because of Westfield Bespoke.
For something that was initially an experiment from shopping mall giant Westfield. The company’s Bespoke at the San Francisco Centre has certainly grown from a mere curiosity. In fact, it’s become a major traffic driver. According to Forbes, an additional 100,000 customers have visited the iconic shopping mall directly because of Westfield Bespoke. 

Bespoke was started with the intention of providing insight into how technological advances will continue to influence the world of retail as a whole in the future. It’s located on the fourth floor of the massive shopping center, and it includes both co-working space and demo space, which is used by tech start-ups and for the testing of new retail formats.

Bespoke coworking and retail-event space opens at Westfield San Francisco Centre

While Westfield Corporation is more well-known as a landlord, the company has evolved to become sort of a retail partner, and it’s helping to shape the future of retail though it’s Westfield Labs arm, of which Bespoke is a part of. Lindsey Thomas, VP of marketing and communications at Westfield Labs, recently sat down with Forbes to discuss Bespoke. 

“But Bespoke has driven traffic in its own right too [those 100,000 additional consumers]. It’s been home to more than 75 retail tech startups and brands (who are shoppers as well), it’s hosted 50+ international retailers for innovation tours and demos, and 100+ events from the likes of Polyvore, Salesforce, Oracle and Facebook,” she says. 

She touched on numerous details of the past year with Bespoke, including the uniqueness that the co-working and demo space bring to the table.

“Where [the demos] take place is in a common area, but the co-working space also has conference rooms that focus out to mall – we left the doors on so in a matter of minutes they can transform into a full pop-up shop for usability testing or trialing a product, even if for just a weekend,” Thomas said. 

While the past year has been enlightening for Bespoke and Westfield Labs as a whole, Thomas points to a bright future ahead as well. 

“The exciting thing is we’re continuing to evolve and iterate and we’re not afraid to listen to the community and make new decisions based on what their needs are. We’re not afraid to pivot and change as a company at large and we’re bringing that to Bespoke as well. It’s been a very successful first year, but now it’s about how do we continue to build on that success,” she said. 

Related shopping malls and stores:

More about shopping malls in the USA

The vast mall's construction will cost $760 million, and the project is expected to be completed in seven years.
YESTERDAY, United Kingdom:
The brand plans to close 95 stores nationwide while paying reduced rent for the remainder of the term.
Old Spice Barber Shop will also serve as a brand store, digital content studio, and experience lab for new product developments.
The company managed to retain its place as the largest retailer in the U.S., with Amazon in second place.
Feb 19, 2021, USA:
U.S. real estate owner Tanger Factory says all of its owned malls are back to pre-pandemic levels.
Feb 19, 2021, USA:
The company intends to expand its streaming capabilities and go global.
and Follow
Vegas Crocus City GLA:1 199 078 SF
ADDRESS: 61 km Moscow Ring Road
Russia . Moscow region
Vegas Crocus City
Aviapark GLA:2 475 699 SF
ADDRESS: ul. Aviakonstruktora Mikoyana, 10
Russia . Moscow region
Central Children's Store GLA:370 192 SF
ADDRESS: Teatralnyi proezd, 5
Russia . Moscow region
Central Children's Store
Asheville Outlets GLA:325 000 SF
ADDRESS: 800 Brevard Road, Asheville, NC 28806
USA . Asheville
Asheville Outlets

Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by administrator.


Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by administrator.

Sign in
Sign in please, if you already have an account


Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please. Team
Thank you for message!
In the near future you will be contacted the manager
for further details. Team
Good mall, bro!
In the near future you will be contacted the manager
for further details. Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details. Team

Write to us