The developer of the outlet center has unveiled the new brand name, concept, and architecture of the mall.
Designer Outlet Kraków is the new name of the mall for the former Cracovia Outlet, located at Nowohucka Street in Kraków.
The outlet center is has joined the “designer outlet” chain, which is managed by ROS Retail Outlet Shopping, one of Europe’s leading operators of outlet destinations. The Designer Outlets are represented in Germany, Hungary, Croatia, Portugal, and also in Poland by Designer Outlet Warszawa, Gdańsk, and Sosnowiec.
"The concept of our outlet center in Kraków was well thought out and prepared in every detail. As a result, we were able to convince many tenants with a recognized market position to lease space in it. Changing the name of our center will give the project a new incentive for development,” says Krzysztof Gaczorek, President of KG Group.
Designer Outlet Kraków has a gross lettable area of 20,000 m2 and offers more than 120 fashion and lifestyle brands 30-70% off, in comparison to the recommended retail price, all year round.
Also, the modern architecture of the mall will reflect the new design approach. The objective is to create a warm and friendly atmosphere with innovative materials. Glass elements with a copper finish will emphasize the architectural details.
The center will house six cafes & restaurants. “The categories and brand mix of Designer Outlet Kraków is based on our Polish and international experience and includes 50% of the stores are a designer and fashion brands. The sports & outdoor, shoes & leatherwear, home, accessories, children’s clothing, and catering categories will provide a unique shopping experience. We are following a fashion & lifestyle approach to attract the catchment as well as a tourist,” says Mireia Rodriguez Burguera, Head of Leasing, ROS Retail Outlet Shopping.
The outlet has 2,000 parking spaces in the underground and above ground system, which is accessible via two entrances. A public transport bus stop is planned to be built right next to the center. The mall will be located in the central part of the city, in an already established commercial zone and the adjacent Expo Kraków. The location benefits from the proximity to the dynamically rising residential infrastructure.