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Creators Invited To Convert A Shopping Centre Into "Winter Wonderland Outlet"



The competition has launched to design an outlet store for Santa Claus' leftover Christmas presents.
The contest named the Unbelievable Challenge, calls for proposals to renovate the Pasaż Grunwaldzki shopping centre in Wrocław, Poland, to create a "winter wonderland outlet" for the fictional Christmas gift-giver Santa Claus.

Pasaż Grunwaldzki shopping centre in Wrocław

"Mr. Santa Claus has grown tired of all the residual gifts that he's left with every year, and he's decided to build an epic winter wonderland outlet where he can make the gifts available and share the spirit of the season with everyone," states the brief. "He found a perfect place for this, an old shopping mall in Wrocław, Poland. The catch is that the shopping mall is in dire need of renovation."

Organised by Finnish product manufacturer Ruukki Construction, the competition is open to architecture and design students, as well as young professionals. The winner will be awarded an internship at the office of architectural firm Snøhetta in Norway.

Entrants to the second edition of the contest, which was first started in 2014, will be asked to consider how the facade and entrances of the building set in an area of the city might be made more eye-catching to attract consumers.

The winner of Unbelievable Challenge competition in 2014 was Alexandru Oprita. He created a logistics center for Santa Claus's Christmas gift operations in the Finnish city of Oulu with the idea Nothing is Impossible.

logistics center for Santa Claus's Christmas gift operations

Ruukki's products ranging from facade panels to framing should be integrated into the overall designs. Authors can submit their works free of charge by midday on 20 November via the competition website.

In the jury of the contest will take part members of Snøhetta, the Polish branch of real estate company Echo Polska Properties, Ruukki and the 2014 winner Alexandru Oprita.

Finalists will present their ideas to the panel via Skype, and Santa Claus is rumored to be deciding the overall winner, who will embark on a 10-week paid internship at Snøhetta's Oslo office.

The winner will be declared at a ceremony on 14 December 2017.


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