Fast-food chain recruitment day will take place at each of its nearly 1,900 restaurants, it boost Chipotle’s workforce by 7 percent.Chipotle Mexican Grill Inc. plans to hire 4,000 employees in a single day next month, seeking to counter a tightening market for restaurant labor by dangling the possibility that high-performing recruits could someday earn six-figure salaries and stock in the burrito chain.
The Wall Street Journal reported that the hiring binge would increase Chipotle's workforce by 7 percent, and advertising for the hiring day will begin on social media sites beginning today.
The planned September 9 hiring binge is one of the starkest examples yet of restaurant chains stepping up recruitment efforts as the industry struggles to attract and retain employees. A stronger economy, rising demand for restaurant meals and a string of minimum-wage increases imposed by cities and states have shrunk the pool of available workers.
“The economy has been thawing, more restaurants are opening, and there are fewer job applicants than there were several years ago,” said Monty Moran, co-chief executive of Chipotle CMG.
Some competitors have responded to the increase in salaries and offer more benefits for employees, part of what Wendy Co. Chief Financial Officer Todd Penegor earlier this month called the industry "war for talent."
McDonald’s Corp and Cheesecake Factory Inc. recently raised employee salary. Starbucks Corp. provids tuition reimbursement and financial aid to employees who enroll in an online bachelor’s degree program, and McDonald’s said it would help pay for employees to earn their high-school equivalency degree and take college classes.