Build-A-Bear Workshop launched new store format with an updated storefront, fresh new logo, and a seven-foot-tall stuffer.
New store was opened at Mall of America in Bloomington, Minnesota. Part of a company-wide brand refresh, the reformatted store, located on the first level in the north wing, officially re-opened its doors after a multi-month renovation.
New elements of the The Build-A-Bear Workshop store at Mall of America includes new logo, updated storefront, featuring Build-A-Bear’s distinctive signature teddy bear silhouette; bigger Build-A-Bear stuffer prominently placed in the store’s center and new “Inspiration Wall” displaying different trends and fashions tied to pop culture.
The Build-A-Bear Workshop store at Mall of America is the third location to open in the new design with a total of 11 stores planned in the format by the end of 2015 The company expects to value-engineer components of the store as it moves from prototype to a standardized model in order to systematically update existing locations and open new doors over the next few years.
Founded in St. Louis in 1997, Build-A-Bear has approximately 400 stores worldwide where guests can create customizable furry friends, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto Rico, and the United Kingdom, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East.
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2 SEPTEMBER 2015, USA