BOGNER opens its first Winter Pop-Up Boutique in Toronto



The original luxury sports fashion brand, BOGNER, is opening its first retail location in Canada with a new Winter Pop-up Boutique on Bloor Street in Toronto.
BOGNER Toronto

The woes of traditional brick-and-mortar retailers have been exacerbated by a pandemic and sequential economic distress and have been widely publicized. But BOGNER sees a massive opportunity to engage with their North American customers uniquely and refreshingly by meeting its loyalists and newcomers alike on their terms. The brand offers ways to connect online and offline and creates a shopping experience that is seamless, engaging, and a refreshing break from the screen-fatigue that is a bi-product of 2020's challenges. To expand the Canadian business, BOGNER joined forces with next-gen retail experts FlagshipRTL.

For almost 90 years now, BOGNER has stood for effortless elegance on the slopes and off. Maria Bogner created the BOGNER brand's unique concept in the 1950s: a perfect symbiosis of sports and fashion. In line with this vision, the BOGNER fall/winter 2020 collection offers an incomparable mix of chic, sportive, timeless, and technical. Luxurious down jackets, stylish catsuits, unique knitwear, and iconic stirrup pants in elegant colors have been combined with casual sportswear pieces - staying true to the motto: Luxury Sports Fashion.

Heinz Hackl, BOGNER co-CEO, is pleased: "We're very excited to be expanding our business in North America, especially during these exceptional times." With FlagshipRTL as our partner, BOGNER has been able to test new markets and strategies seamlessly and without the traditional long-term financial commitments associated with opening stores. Canada has been an opportunity for BOGNER for years. "We want to connect with our long-time Canadian fans in a way that is real. A standalone pop-up store at the iconic Colonnade in the heart of Toronto's luxury district is the most impactful way to do that."

"BOGNER, with its unique heritage in athluxury sports fashion, has always been top of mind with the FlagshipRTL team, and we are thrilled to work with them as a brand partner. "It has been a privilege to support BOGNER in scaling their North American presence," adds Justin Abrams, CEO & Founder of FlagshipRTL.

The BOGNER Pop-up store is located at 131 Bloor Street, Toronto. Opening Hours are Monday through Saturday: 11 am - 6 pm and Sunday noon - 6 pm. The boutique will be open throughout the holiday season through the new year.

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