Taubman unveils $500 Million reimagination of iconic Beverly Center Reinventing Retail & Dining in Los Angeles, CA.
Taubman Centers shows the $500 million reimagination of Beverly Center that transformed every aspect of the iconic shopping destination that has been located in the heart of Los Angeles for 36 years.
Key focus areas for the project included creating a bright, contemporary exterior that connected the center to the neighborhood, bringing in plenty of natural light, further elevating the retail lineup, adding a variety of dining options and ensuring easy access and parking. Beverly Center was open during all three phases of construction.
Architecture & Design
Studio Fuksas of Rome, Italy, was selected as the design architect for the reimagination of the 886,000 sq. ft. center. Visionaries Massimiliano and Doriana Fuksas, known globally for their distinctive designs, masterfully incorporated stunning new features, including a magnificent 25,000 sq. ft., gently curving, high-performance skylight ribbon of glass that triples the amount of skylight in the center and floods it with natural light.A new Grand Court gathering space with plenty of comfortable furniture and places to charge devices or connect with others. Its new features include an impressive 20’ w x 35’ h vertical digital LED screen.
Perfectly-Curated Retail
Beverly Center’s newly-elevated retail offering crosses every price level and fashion profile, perfect for the cross-shopping practices of modern customers. New tenant additions, relocations and/or expansions include APM Monaco, Brooks Brothers (relocating from Rodeo Dr.), Balenciaga, PRSVR (unique-to-LA), Longchamp, Polo Ralph Lauren and largest Zara in the city.
Coming in 2020, an 11,000 sq. ft. high-end designer flagship boutique The Webster will prominently sit at the corner of Beverly and San Vicente Blvds. Owner Laure Hériard-Dubreuil will edit exquisite collections and partner with leading brands on the exclusive product in this signature LA location.
These changes complement an already-impressive collection of brands that includes Burberry, Coach, COS, Dolce & Gabbana, Fendi, Gucci, Halston Heritage, H&M, Jimmy Choo, L.K. Bennett, Louis Vuitton, Maje, Omega, Politix, Prada, Saint Laurent, Salvatore Ferragamo, Sandro, Stuart Weitzman, Superdry, Tiffany & Co., Tumi, Uniqlo and XXI Forever.
Destination Dining
Beverly Center has opened to its surrounding neighborhood by bringing together an enviable lineup of nine full-service and fast-casual restaurants at the street level. Each can be accessed via entrances on La Cienega or the convenient new 3rd Street Valet.Art Installations
The 35 ft. tall Grand Court digital LED screen is showcasing the first-ever, solo and permanent LA installation of well-known media artist, designer and spatial thinker Refik Anadol. The first chapter of his installation, “Impossible Materials: Fashion,” features his interpretation of fashion through the imagined fabric and subtle poetic motion. Chapter two, “Impossible Materials: Architecture” focuses on the symbiotic relationship of art, architecture, and technology.New “Room Service” Membership Program
A VIP Room Service member receives onsite and virtual concierge services powered by London-based luxury leader Quintessentially, a company known for creating bespoke experiences and offering lifestyle services around the globe. Quintessentially will arrange for specially curated experiences, restaurant reservations, concert tickets, car service scheduling, assistance with finding rare or sold-out products, book travel or gift purchases. Members will receive exclusive access to a calendar of carefully-crafted events, including trunk shows, intimate discussions with fashion designers and artists and special entertainment screenings. Other amenities include free valet parking and access to a private lounge with snacks and beverages.Room Service is also offering a first-of-its-kind Studio Services membership program designed to elevate the shopping experience for costume designers and stylists working in the entertainment industry and with private clients. Studio Services members receive complimentary valet and self-parking, and access to the members’ lounge and onsite concierge assistance. Members also have proprietary access to private fitting rooms, wardrobe storage areas, conference rooms with free Wi-Fi, delivery services and restaurant discounts.
Concierge Desk
Beverly Center is extending its commitment to superior customer service with a newly- remodeled Concierge Desk in Grand Court. The center’s multi-lingual staff is on hand to help with everything from tourist programs and foreign currency exchange to directions, reservations and gift recommendations. Further, a Passport to Shopping program offers special discounts from participating retailers to guests living more than 50 miles away.Related shopping malls and stores:
6 NOVEMBER 2018, USA
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