It will house the collection of British and international brands in one of the world’s most iconic buildings.
Millions of people will visit the Power Station once it reopens and is brought back to life in 2020. They will be able to take advantage of the wide range of stores planned as well as a food hall that will provide local visitors, tourists, shoppers and workers with a huge variety of places to eat, drink, engage and interact.
The two turbine halls will house the huge array of carefully curated brands from around the world in just over a hundred units.
Turbine Hall A, which was built in the 1930s and evokes the lavish Art Deco glamour of its era, will be home to the Premium Collection, brands that portray elegance, sophistication and timeless style while Turbine Hall B, completed in the 1950s, has a sparer aesthetic and will bring together contemporary brands providing an eclectic mix of younger, faster and more diverse names.
Apple, one of the most famous brands in the world, has already pre-let 500,000 sq ft of offices within the building. When completed, Battersea Power Station will be the third largest retail destination in Central London, comparable in scope to Oxford Street and just as centrally located. Getting to the area could not be easier. MBNA Thames Clippers delivers you to the door of the Power Station while the Northern Line is being extended to give the site its own Zone 1 tube station.
The Power Station will not just be visited by those looking to do their shopping, but by the millions of people who will be visiting Circus West Village to eat at one of the many fantastic restaurants or bars that have recently opened, take in an event at The Village Hall, enjoy the new park being created or simply have a coffee overlooking The Thames. The area is already becoming one of London’s most exciting new food and drink destinations.
Visitors will also come to see the Power Station itself – it has been a huge attraction on Open House days already – to ride the chimney lift for amazing London views, to see the remarkable A and B Control Rooms and to do business at the Apple offices in the Power Station or the new US Embassy nearby.