b8ta has been named "Store of the Year" by the 47th Annual Shop! Awards.With its award-winning flagship store at Santa Monica Place, b8ta – a software-powered retailer of new and innovative products – is bringing together shoppers and technology products in a highly tactile, physical retail setting. Santa Monica Place is a hub for digitally native vertically integrated brands, like b8ta's breakthrough concept, where visitors can touch, try and demo products before they buy. Others finding success at Santa Monica Place include Chubbies, Ministry of Supply, Monica + Andy, and Peloton.
Digitally native vertically integrated brands with a growing presence at Macerich properties around the country include many of these names plus Blue Nile, Dyson, Morphe, UNTUCKit, Warby Parker and more.
"Macerich is deliberately making room for digitally native vertically integrated brands, and we think of our portfolio in part as a laboratory where people can experience new brands and new technology in new ways," said Art Coppola, Chairman and CEO, Macerich. "Demand from these growing concepts underscores the power of our well-placed properties as connection points for shoppers, retailers and brands of all kinds in the physical world."
Now with a store fleet of nine retail locations and a presence in 70 Lowe's stores nationwide, b8ta also was recognized by the Shop! Awards for its real-time data for technology makers on how people interact with their products inside b8ta stores. Shop! is a global non-profit trade association dedicated to enhancing retail environments and experiences and represents more than 1,500 member companies worldwide.
Santa Monica Place, located steps away from the Pacific Ocean, is home to Bloomingdale's, Nordstrom, Louis Vuitton, Tiffany & Co., Tory Burch, DVF, Hugo Boss, BARNEYS NEW YORK, Nike, dozens more shops and an inspired collection of restaurants and entertainment experiences including True Food Kitchen, The Cheesecake Factory, Sonoma Wine Garden, ArcLight Cinemas and more. Later this year, The Cayton Children's Museum by ShareWell (currently operating in Los Angeles as The Zimmer Children's Museum) is set to open its new, larger location at Santa Monica Place.