J.Lindeberg unveils concept store in Copenhagen

The store occupies the space previously occupied by Burberry and represents J.Lindeberg's new concept.

Swedish brand J.Lindeberg has opened a new flagship store in Copenhagen, Denmark. The store occupies the space previously occupied by Burberry and represents J.Lindeberg's new concept aimed at creating unexpected connections and breaking conventional standards. The store's interior space stands out for its minimalism and neatness, with stone walls, gray marble benches and silver iron light fixtures designed by Thibaut Allgaier. The store also features three gray robotic arms as a tribute to technology and digital innovation.

In addition to the new Copenhagen flagship store, J.Lindeberg recently opened a three-month summer pop-up at Harrods in June. This pop-up showcased the brand's summer collection, inspired by Miami's vibrant atmosphere and the Swedish coastline's laid-back vibe.



Under the leadership of CEO Hans-Christian Meyer, J.Lindeberg has experienced significant growth. In the past two years, revenue has doubled from $60 million in 2020 to $130 million in 2021. Originally famous in the U.S. for its golf apparel, the brand now emphasizes fashion. Fashion currently accounts for 40% of J.Lindeberg's global sales, and the company expects continued growth.

Opening a flagship store in Copenhagen and a successful pop-up at Harrods are part of J.Lindeberg's strategy to connect with a wide audience and showcase the latest collections. The brand continues to innovate, engage consumers and move away from traditional retail concepts.

J.Lindeberg is a Swedish fashion brand known for its contemporary and stylish designs, particularly in sportswear, golf apparel, and modern urban fashion. Founded in Stockholm in 1996 by Johan Lindeberg, the brand has gained recognition for its blend of high-quality materials, innovative designs, and a commitment to a modern, progressive aesthetic.

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