H&M elevates its iconic store in Singapore

H&M announced the launch of H&M Home as part of optimizing its store portfolio.

H&M is again welcoming visitors to its flagship store in Singapore, located in the Orchard Building, with a redesigned outlet and the new H&M Home brand.



H&M announced the launch of H&M Home as part of optimizing its store portfolio, given the immense popularity of the initiative, which was evident after the successful introduction of the H&M Holiday Pop-up as part of the annual H&M Holiday event.

"This rebuild, with the launch of H&M Home, encompasses two values that remain core to our business – constant elevation while ensuring that we continue to take strides towards a more sustainable future for fashion," said Oldouz Mirzaie, Managing Director, Region South Asia, H&M.

In addition, the renovated store will feature cutting-edge augmented reality technology. It will allow children and their parents to play and learn by using QR codes, which will be placed in the store and the clothes collection box.

H&M also highlights its commitment to sustainability by introducing its new storefront made entirely of i-Mesh, an innovative, sustainable, customizable textile from high-performance fibers. This is the first such example in the Southeast Asian region, highlighting H&M's position at the forefront of sustainability.

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