Belk and JCPenney anchoring Valley Hills Mall in Hickory, North Carolina, at Catawba Valley Boulevard and Highway 70, give the 848,000 square foot regional mall a two-anchor comparison-shopping platform for the Hickory, Conover, Newton, and Catawba County household whose furniture manufacturing industry gives the city a working-class and professional consumer base. Saslow’s Diamond Jewelers, the Hickory-area independent fine jewelry and watch retailer, gives the property a locally-owned jewelry identity specific to the Catawba County household’s relationship with the regional independent jeweler as a preferred engagement ring destination. Emerson’s Coffee, the locally-founded Hickory café, gives the property a community-rooted specialty coffee identity.
Hibbett Sports, Finish Line, and Foot Locker give the property a Southern sporting goods and athletic footwear floor. American Eagle, Aeropostale, Buckle, H&M, Hollister, Hot Topic, Journeys, Maurices, Men’s Wearhouse, Rue21, Shoe Dept. Encore, Torrid, and Victoria’s Secret cover the accessible fashion floor. Bath and Body Works serves the accessible beauty category. Kay Jewelers, Zales, and Banter by Piercing Pagoda serve the national chain jewelry floor alongside Saslow’s. LensCrafters serves the optical retail category. GNC serves the health and supplements category.
The property’s commercial role in Catawba County is the Hickory furniture capital regional mall at Catawba Valley Boulevard: a Belk-JCPenney comparison-shopping platform whose Saslow’s Diamond Jewelers local identity, Emerson’s Coffee community café, and Hibbett-Finish Line-Foot Locker athletic floor serve the Catawba County furniture manufacturing and professional household as the primary enclosed retail destination in the Hickory metropolitan market.
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