Today, Swim in Sport is one of the most successfully established swimwear chains in the United States catering to women. This year the company celebrates its 60th anniversary, and some say you wouldn't recognize us. Over the years, the product offerings, as well as the look of our stores, have certainly evolved.
We used to be known as your mom's swimwear store, carrying more traditional, moderate looks. While we still offer traditional swimwear, Swim in Sport caters to a broad clientele, providing fun, hip, and sexy looks for the Swimwear Diva. The ever famous teeny-weeny-bikini has also changed its shape. Swimwear separates, a mix-n-match assortment of different swimsuit tops and swimsuit bottoms has given the customer variety in her swimwear options: variety in color, size, and shape. She can cover it up with a tankini or flaunt her figure in a string bikini.
Other products offered within our stores include cover-ups, pareos, sandals, hats, swim caps, goggles, beach bags, sunglasses, and shoes. Swim in Sport currently operates 33 stores in 13 states with new locations planned to open throughout the country.
Meet Saluhall, the first plant-forward food hall in San Francisco 
Coach files trademark complaint against Old Navy 
Ingka opens unique culinary development in downtown San Francisco 
McDonald's to acquire franchised stores in Israel 
Amazon removes Just Walk Out tech from all of its stores in the US