Prince Kuhio Plaza

Zippy’s Restaurant, the Honolulu-founded Hawaiian casual dining institution whose plate lunches, zip pak saimin, and chilli rice give it a commercial authority in the Big Island Hawaii food culture that no mainland restaurant chain replicates at equivalent local identity, anchors the dining and community identity of Prince Kuhio Plaza in Hilo, Hawaii, at Kanoelehua Avenue on the Hilo Bay corridor of the Big Island’s primary commercial district. The property’s tenant mix reflects the specific community character of Hilo: a predominantly Japanese-American, Native Hawaiian, and multi-ethnic Pacific Islander city whose commercial purchasing culture the Prince Kuhio Plaza format serves as the primary enclosed regional mall on the rainy windward side of Hawaii Island. Macy’s anchors the full-service department store comparison-shopping floor. T.J. Maxx anchors the off-price comparison-shopping floor. Prince Kuhio Megaplex anchors the entertainment and leisure occasion. Longs Drugs, the California-founded pharmacy chain whose Hawaii market presence has made it the primary pharmacy brand on the islands under CVS ownership, gives the property a Hawaii-specific pharmacy identity.

Hawaiian Island Creations, the Hawaii-founded surf and action sports retailer, gives the property a locally-rooted athletic and surf lifestyle identity. Genki Sushi, the Honolulu-founded conveyor belt sushi chain, and Daiichi Ramen give the property Japanese dining identities. Lokahi Local Eats gives the property a Native Hawaiian and local food identity. American Eagle, Old Navy, Jeans Warehouse, Journeys, and Hot Topic give the property an accessible fashion and youth lifestyle floor. Bath and Body Works serves the accessible beauty category. Kay Jewelers, Na Hoku, Maui Divers Jewelry, and Zales serve the fine and locally-rooted jewelry floor. GNC and Vitamin World serve the health and supplements categories. Petco serves the pet care category.

The property’s commercial role on Hawaii Island is the Hilo Kanoelehua Avenue regional mall: a Macy’s-T.J. Maxx-Longs Drugs comparison-shopping anchor whose Zippy’s Hawaiian community dining identity, Hawaiian Island Creations surf lifestyle, and Genki Sushi-Daiichi Ramen Japanese-American food culture give the Hilo and Big Island catchment the primary enclosed retail and entertainment destination on the windward side of Hawaii’s largest island.