Retailers have teamed up to create Nike brand shop environments in over 600 JCPenney stores.The new Nike shops boast pumped up visual elements with the images of world-class athletes and clear signage to help customers find the best equipment for basketball, running, training and more. The stores also have an extended range of apparel and accessories from one of the world’s leading activewear manufactors.
Anchored by an impressive Nike swoosh sign hanging over a shop, JCPenney has dedicated 500 sq. ft. of space to the activewear giant in a prominent place within the men’s department. Motivating graphics of athletes adorn the walls of the store and updated fixtures, combined with special mannequins, present the merchandise in an inspiring light. The iconic Nike logo is emblazoned throughout the shop and popular activities, including basketball, training and running, are called out with new signage to help customers shop quickly and easily. The JCPenney and Nike teams worked closely together to test various visual elements at a JCPenney store in Portland, Ore., to create the inspiring environment for the men’s department, now available in 600 locations across the country. Similar visual elements are available in select stores for women and kids.
The Nike shops inside JCPenney boast stylish clothes and accessories for men who are passionate about their sport. Fitness enthusiasts will find everything they need to maximize their workouts including Dri-FIT base layer pants, mesh shorts, jogger pants, moisture wicking compression tees, performance socks and breathable hoodies. The versatile selection of apparel is perfect for a casual weekend outing or a high intensity workout. In addition to performance and athleisure apparel, shoppers will also find an array of accessories, including weighted jump ropes, water bottles, workout gloves, gym socks and sweat bands.
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19 JANUARY 2017, USA