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Nike's New Flagship Store in Moscow Revealed

Five-story retail space in Moscow became the largest store of the company in Eastern Europe.
Nike Store Facade

During the last few months, Nike was very busy and has presented a series of new amazing stores that change sport retail within digitally connected solutions and experiences. Starting with Nike Soho last year, Nike Miami store and the Nike & Jordan Basketball Experience project in Beijing a few months ago, these stores perform a seamless connection between Nike’s  physical and digital platforms.

Nike Store

Nike’s latest move in this retail transformation journey starts in Moscow on Air Max Day, March 26. Positioned in the heart of the city on old Kuznetskiy Most street, multi-sport, the five-story, 23,455-square-foot (7149 sq. meters) store — operated by Nike Partner, A3 Retail Group.  The store includes a Nike+ Running Trial Zone on the ground floor, Nike+ Football Trial Zone (basement level) and Personalization areas for product personalization.

Nike Store Jordan

The art nouveau building, constructed in 1903 by a renowned Russian architect, was remembered as the state house of fashion in the ‘40s. The Nike Design team has renovated the façade to show the original gilded branding, and the entrance will have a heritage plaque responding to its rich history.

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Apr 27, 2017, Poland:
Redevco, Unibail-Rodamco, Socri Reim, and SES Spar European Shopping Centres win big at ICSC European Shopping Centre Awards 2017.
Apr 27, 2017, United Arab Emirates:
The company debuted its newest store with an 186-foot curved storefront and balcony overlooking Burj Khalifa.
Apr 27, 2017, USA:
Starbucks has announced plans to open up one of its signature Reserve Roastery locations in Chicago.
Apr 26, 2017:
Here are five specific ways that the IoT will continue to change the world of retail as we know it.

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