Find in the news:
BY COUNTRY

McD’s Has A Plan To Make Customers Love It Again



The company execs have a plan to turn things around and hopefully pack people back in.
In years past, one of the more popular advertising slogans from fast food giant McDonald’s has been ‘I’m Lovin’ It,’ as in how customers feel after visiting one of their locations. Fast forward to today, and there are fewer customers feeling that way. As USA Today reports, customer counts are down across the board at McDonald’s, but company execs have a plan to turn things around and hopefully pack people back in. 

McDonald’s

McDonald’s CEO Steve Easterbrook recently laid out some details for investors, and he didn’t pull any punches. 

“To grow, we must grow guest counts. It’s as plain and simple as that,” he said. 

To make that happen, the company hopes to build on the successful launch of it’s all-day breakfast menu. The company had hard and fast rules in place for years about cutting lunch off at certain times, and they have been pleasantly surprised by the results. That being said, the company is not generating the repeat business that it used to, and executives think they know why. 

“We have to attract more customers, more often. We’ve lost hundreds of millions of visits from our core customers - students, teachers, construction workers,’’ said Lucy Brady, the company’s senior vice-president for corporate strategy and business development. 

The price wars among fast food chains are part of the reason, as customers that are seeking out the best bang for their buck may go promotion hunting as opposed to sticking with one brand at all costs. Product quality is also a big selling point, as some burger chains have achieved a tremendous amount of growth in recent years solely off of the strength of the quality of their products. Many consumers will gladly plunk down a couple of extra bucks for superior taste, and that will be an increasing area of focus for McDonald’s as it moves forward. 

“Some of our best customers just aren’t visiting as much as they used to - and we know why. Our historical advantages of quality, convenience and value didn’t keep pace . .We’re making meaningful improvement in our food, particularly our burger and chicken offerings,’’ Brady continued. 

Also, the company has its eyes on the future as it experiments with kiosk ordering in select locations. Customers self-order their food, and an employee delivers it right to their table. We’ll have to wait and see if all of these changes translate into increased sales and customer counts, but investors can certainly view it as a positive step that McDonald’s is being proactive in the face of adversity. 



More about shopping malls in the USA



YESTERDAY, USA:
The North Dallas shopping center will become part of a larger $4 billion mixed-use development.
DAY BEFORE YESTERDAY, USA:
The 20-acre property transforms into an exciting new mixed-use development known as Arsenal Yards.
Jun 22, 2017, USA:
These developments are the project of years of planning, and they’re beginning to rise from the ground.
Jun 21, 2017, USA:
The retail component of the landmark project has helped set a new standard for South Florida.
Jun 21, 2017, United Kingdom:
The plan includes improving retail and dining for Dorset’s largest covered shopping destination.
Jun 20, 2017, USA:
This massive project will span 1.8 million square feet on the 32-acre property.


Friend
and Follow
Charlotte Premium Outlets GLA:400 000 SF
ADDRESS: 5404 New Fashion Way Suite 100, Charlotte, NC 28278
USA . Charlotte
Charlotte Premium Outlets
Mall of Qatar GLA:1 743 753 SF
Qatar . Doha
Mall of Qatar
Westfield World Trade Center GLA:365 000 SF
ADDRESS: World Trade Center, Manhattan, NY 10007
AEON MALL Okinawa Rycom GLA:839 585 SF
ADDRESS: 901-2300 Tochi-kukaku seirichinai Awase, Kitanakagusuku Village, Nakagami District, Okinawa
Japan . Ginowan
AEON MALL Okinawa Rycom


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us