Busy Mall During Not-So-Great Economy

Burlington Mall was the place to be this past Thanksgiving, even though the weather wasn’t providing optimal driving conditions. Shoppers from all over flocked to Burlington Mall to shop for Christmas and Hannukah gifts for their friends and family. Linnea Gerrior-Kelliher is the director of the mall and said the number of mall shoppers were not available off hand.

Kelliher however, did have numbers on the amount of complimentary coffee cups were given away at the mall – a whopping 3,300 cups. The Friday after thanksgiving saw the mall opening at 5:00am. Given the fact that we’re still not out of a recession – shoppers are certainly paying more attention to bargains and scouring malls for the best possible bargains. Kelliher also advised that they have programs in place called Smarter at Simon Malls to help shoppers compare prices and get the best bargain. She advised that retailers comprehend the need to offer discounts in order to attract and retain potential customers during critical sales periods such as Christmas for instance.