Social Media Meets Mall Shoppers

Real estate giant Jones Lang LaSalle has launched a social media campaign for 22 of its malls. His methodology? Facebook and Twitter. Using these powerhouse social networking tools, messages are dispatched on the platforms with updates on special promotions, events and sales for interested shoppers.

The social media campaign has been rolled out for 13 of Jones Lang LaSalle’s malls, and will be introduced in nine more by year’s end. The work is intended to give consumers a direct line to their local malls and the individual retailers in each, with insider information that might not be otherwise promoted in traditional advertising outlets.

One might look to retailer Body Central at the Village Mall in Auburn, Ala., for an example. They recently promoted the fact that it has put up a wall of Auburn-themed merchandise in time for the start of the college football season.

The idea is that by engaging directly with shoppers, members of the community and fellow retailers, traffic will increase, and the added awareness will bring a much-needed boost to the entire retail sector.